Today, Pixar is one of the most famous animated studios in the world, with all the new ways of doing animation that has changed the industry. Every time it releases a film we know it will be a blockbuster. It all started with an idea of doing something for a living, not only because of the money, but because it was something people actually enjoyed doing. The idea was to draw cartoons. However, ideas can evolve and fuse with other people's dreams. That’s what happened between Ed Catmull, Steve Jobs and John Lasseter. And no one can deny that the way Pixar works is excellent.
Pixar is not about the great ideas, it is about having a great team. Many people think that great ideas are better than great people but that is not true. If you have a great idea and you give it to a mediocre team, they will screw up the idea, but if you have a mediocre idea and give it to a great team, they will make the idea great. Pixar perfectly knows perfectly this so they make their best effort to gather some of the most talented people in the industry.
Pixar also knows that the environment where their employees are must be almost perfect. The thing that keeps Pixar’s films fresh and interesting is their creative process and the way they care about their employees giving them a total creative freedom and taking in consideration the opinion of everyone without being afraid of expressing their ideas.It introduces to their team the idea that their office is like a canvas. And it’s fun. Pixar uses all its elements to keep their employees in a good environment so that they make their best effort in a job that they love and maximizing their creativity.
Every story is amazing and every character that Pixar creates has a unique personality adopting human emotions. The stories and characters go beyond the typical stories and archetypes. They search in a world of obvious and expected things for the hidden stories and explore it to its tiniest details. This makes that people get really involved with Pixar’s films, their stories traps us, we become part of the story, we feel sympathy for the characters, we grow with them and we get to know them as if they were part of our family.
Pixar has started a revolution in film making, not only because of the 3D computer-based animation but also the feelings and passion every employee puts in each one of their movies. Nowadays there are many animation studios but the thing that makes Pixar worth billions of dollars is that creative process that keeps in consideration the ideas and dreams of everyone and even though every film Pixar does needs a computer, the product ends up being a very human movie.